This advertisement is a comedy skit for the insurance company Allstate. The advertisement starts out with a man riding a pink princess bike holding a teddy bear. His hair is half shaved and he is wearing a sign that says "honk at me." The man states that he is a man who had lost a bet. He then states that his favorite sports team lost which signals that the bet he lost was over a sports game.
The purpose of this is too engage with viewers that love to watch sports and often do fun bets with their friends. These bets can include a loser dare. A loser dare is when the loser of the bed has to do something publicly embarrassing that the winner decides or that both players agreed on before the bet. The man in this advertisement had lost a bet, and as his loser dare, he has to ride around the road on a princess bicycle with ugly hair and embarrass himself. Another purpose of this starting bit is to engage a large audience that enjoys comedy. A big percentage of people love to laugh, and the start of the video is designed for that.
The man continues to ride his princess bike on the road in the middle of traffic. This caused the drivers in the cars to get angry, distracted, or caused them to laugh and humiliate the man. Because of this, a distracted driver rear ends another car. The man then states that with any usual insurance company or no insurance at all, someone would have to pay for all the damages themselves. He then states that All State insurance will cover damages for maniacs like him. The purpose of this is to relieve viewers that there is insurance that will pay for their damages when they get into a crash because of someone annoying like the man in the video. The idea is that the revenge and want for safekeeping will cause the viewers to choose and buy All State's insurance.
Overall, this advertisement does a good job at hooking a large audience and viewership to their companies name and what they can do. They do very well at hooking viewers through a funny and engaging comedy skit. They also do well on using viewers emotions about maniacs and annoyance on the roads that can cause them money they do not want to spend, and ensuring them that the company can help with safekeeping their money on these matters.
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