Fresh (2009), directed and produced by Ana Sofia Joanes, is a documentary style film that was made to raise awareness about the negatives in the industrial food system. The film focused on inspiring the viewers to take action and help make more ethical practices for food production. The film showed environmental consequences, alternatives for negative farming practice, and tried to encourage viewers to reconsider their food choices.
The audience is intended for regular day consumers and people, who have never heard about these negatives and want change. It aims to persuade the everyday people to change their perspectives on the food industry.
The tone of Fresh is hopeful, as it demonstrates the way humanity can improve the world. The film also has a sense of urgency as it shows the sooner a difference is made, more lives will be improved.
This film made me think of what I eat and the process the food goes through to eventually come to my plate. The film is nearly as old as me, so I am uncertain if these changes the film voiced for had already happened.
I think the film did a great job in showing negatives and flaws of the food industry, however I think the solutions offered are difficult for the every day person. It is good for the American people to know about the issues with the food they eat so they can make the decision themselves to be healthy or unhealthy.
Overall, Fresh did a great job informing the audience of the flaws of the food industry at that time, and offered solutions for the audience. The film gave the audience something they should care about, and gave them the choice after the information. The film is a great demonstration of a community trying to make the world a better place through film.
No comments:
Post a Comment